desirable
/dɪˈzaɪrəbəl/Definitions
1. adjective
worthy of being desired or sought after; attractive or appealing
“The city is a desirable place to live due to its pleasant climate and low cost of living.”
2. noun
something that is considered attractive or appealing
“The new restaurant is a desirable destination for foodies in the area.”
3. verb
to make or become desirable
“The new marketing campaign is designed to desirable the product to a wider audience.”