decliner
/ˈdɛklɪnər/Definitions
1. noun
A person or thing that declines or shows a decline in something, such as a financial state, performance, or health.
“The company has been facing financial struggles, and its stock prices have become a concern for many investors and decliners of its stocks.”
2. verb
To decline or fall in quantity, value, or degree, especially in a gradual or continuous manner.
“The sales of the product have been declining steadily over the past few months, as more consumers opt for cheaper alternatives.”