Definitions

1. noun

a move or action taken in response to the moves or actions of someone else, typically in a game or competition.

“The company’s decision to reduce prices was a counterplay to its competitor’s new marketing strategy.”

2. noun

a return stroke or shot in a game such as squash or tennis.

“She hit a strong counterplay to her opponent’s serve, getting the ball back into play.”

3. verb

to take a move or action in response to the moves or actions of someone else, typically in a game or competition.

“The company counterplayed its competitor’s new marketing strategy by launching a social media campaign.”