coopt

/kɔʊpt/

Definitions

1. verb

to recruit or induce someone, especially someone in a position of influence, to join a group or support a cause, often in a way that is seen as unfair or manipulative

“The company coopted several high-profile celebrities to endorse their new product.”

2. noun

the act of recruiting or inducing someone to join a group or support a cause

“The coopting of key politicians helped to pass the legislation.”

Synonyms

  • appoint
  • induce
  • recruit

Antonyms

  • exclude
  • reject