coopt
/kɔʊpt/Definitions
1. verb
to recruit or induce someone, especially someone in a position of influence, to join a group or support a cause, often in a way that is seen as unfair or manipulative
“The company coopted several high-profile celebrities to endorse their new product.”
2. noun
the act of recruiting or inducing someone to join a group or support a cause
“The coopting of key politicians helped to pass the legislation.”