Definitions

1. verb

to have or be associated with a particular connotation, especially one that is not explicitly stated

“The phrase ‘new and improved’ connotes a sense of quality and reliability.”

2. verb

to imply or suggest (something) without expressing it directly

“The company’s logo connotes a sense of luxury and sophistication.”

3. noun

a connotation or implication, especially one that is not explicitly stated

“The advertisement’s connotations of happiness and freedom are clear.”