cogence

/kɒˈɡɛns/

Definitions

1. noun

The power of persuasion or influence, especially when used to deceive or manipulate.

“The salesperson’s cogence was impressive, but it ultimately fell apart when the customer discovered the truth.”

2. noun

A rational or convincing argument, especially one that is intended to persuade or convince.

“The politician’s cogence on the economy helped sway the votes in her favor.”

Synonyms

  • influence
  • persuasiveness

Antonyms

  • unpersuasiveness
  • weakness