claptrap

/ˈklæptræp/

Definitions

1. noun

a device or system that is intended to deceive or mislead people, often by making promises or claims that are exaggerated or false

“The company’s marketing campaign was exposed as a claptrap, as they had no intention of delivering the promised services.”

Synonyms

  • decoy
  • gimmick
  • hoax

Antonyms

  • authenticity
  • reality
  • truth