championize
/ˌtʃæmp.ɪənaɪz/Definitions
1. verb
to make or declare someone a champion; to promote or support someone as a champion
“The company decided to championize their employee’s innovative project, giving it significant resources and attention.”
2. verb
to promote or support a particular cause or issue as a champion
“The charity aimed to championize the cause of environmental conservation, raising awareness and funds for the cause.”