Definitions

1. noun

a word or phrase that has become a popular or catch expression.

“The politician’s catchphrase became a catchword during the election campaign.”

2. noun

a phrase or word that represents or symbolizes something else.

“The logo of the company is a catchword for corporate branding.”

3. verb

to adopt or use a particular word or phrase as a catchword or slogan.

“The protest group began to catchword the slogan ‘equality for all’.”