catchline
/ˈkætʃlaɪn/Definitions
1. noun
a phrase or sentence, especially one used in advertising or promotion, that is intended to be memorable and catchy.
“The company’s new catchline, ‘Experience the Difference,’ is now being used across all marketing materials.”
2. noun
a title or caption under an engraving, photograph, or other illustration.
“The museum’s catalog included the artist’s name and a brief description along with the catchline of the painting.”
3. noun
a line or phrase used to introduce a song or piece of music.
“The concert began with a stirring rendition of the national anthem, accompanied by a beautiful catchline.”
4. verb
to obtain or fix the attention of (someone) by a sudden or clever action.
“The magician caught the audience’s attention with a sudden flash of light.”