Definitions

1. verb

to obtain or take something for one’s own use by taking it from someone else

“The company decided to cannibalize its own market share by launching a competing product.”

2. verb

to use or consume something that one has already made or created

“The artist’s latest work cannibalized elements from her previous paintings.”

3. verb

to cause something to lose sales or customers to a product or service offered by the same company

“The introduction of the new smartphone model cannibalized sales of the older model.”

4. noun

the act of taking or obtaining something from someone else for one’s own use

“The cannibalization of the market share led to significant financial losses for the company.”