Definitions

1. noun

A false or misleading presentation, especially one created to promote a particular point of view or to influence public opinion.

“The company’s astroturf campaign to improve its image was successful in the short term, but ultimately backfired when the truth came out.”

2. verb

To create or promote a false or misleading presentation, especially one created to influence public opinion.

“The politician was accused of astroturfing her opponent’s campaign to make herself look better by comparison.”