aminization

/əˌmɪnɪˈzeɪʃən/

Definitions

1. noun

The process of making something or someone more amiable or agreeable

“The politician’s aminization of her image helped her win the election.”

2. verb

To make someone or something more amiable or agreeable

“The publicist aminized the celebrity’s image to make her more likable.”

Synonyms

  • humanization
  • sensitization

Antonyms

  • denigration
  • vilification