alternat
/ˈɔltərˌneɪt/Definitions
1. noun
A person who provides an alternative, especially a musician or group that offers a different style of music.
“The indie rock band served as an alternat to the mainstream pop group that dominated the charts.”
2. noun
A person who provides an alternative product or service, especially in the music industry.
“The record label signed the new alternat to the popular artist they had previously worked with.”